WSI John Bailey

Interesting to read the results of the recent DDB survey. Facebook fans are following fewer and fewer brands on this medium.Brand engagement is down -22%. It’s virtually dead in France. Why? Because the content marketing is putting on Facebook is “boring” and/or “ irrelevant”.So marketers  have resorted to freebies to engage Facebook users. This sounds just like traditional media’s historical challenges. Getting noticed, being remembered correctly, and actually... (more...)

 Ford’s Fiesta Movement  was a wonderfully successful social media campaign. It is definitely worth looking at to learn how to use social media to launch a new product. A big THUMBS UP to the people who did this. Brilliant. For a good recap , go to http://www.businessweek.com/managing/content/jan2010/ca2010018_445530.htm  Read More →

The latest data I am seeing shows that the best click thru rate you can expect from Facebook ads is in the 0.15 % range, and this for a very well targeted ad that leverages more than just demographics. Ads that  are not well targeted will average .02%. The .15 % rate is very good compared to other banner advertising options on the net. So , if you are looking for more than say 100 people to actually notice your ad, you should be wondering if Facebook’s user database can actually show  your... (more...)

I was glad to read about Google’s recent announcement that it is changing its algorithm to reduce content farms. Amit Singhal,who is in charge of the algorithm , says that while they make lots of changes , most of them are nowhere close to this level of impact. Content farms are fast buck businesses which try to make money by producing low quality content that can feed into popular trending queries on search engines. Google Places, which started last  Fall in earnest, is another major... (more...)

Why bother with social media ? One of the most compelling reasons to get serious about social media that is gradually emerging is that if done right , a social media plan will build qualified traffic to your websites.It can turbo boost your SEO efforts. We at WSI are seeing instances of high double digit incresaes in traffic and concurrent triple digit increaes in site conversions when a solid social media plan is added. What is needed is a clear plan and consistent execution. And it will work.  Read More →

As I visit and consult with various clients who have existing websites, I consistently find that their sites have been developed without search engine marketing objectives in mind. It is essential that a company take the steps necessary to uncover what the key phrases are which will bring new customers to their website. This process is not only essential for success on the web, it is an extremely useful strategic planning exercise. By thinking through what their target end users are looking for... (more...)

John Scott Bailey Montreal Our mission as a WSI franchise is to help small and medium sized organizations and businesses here in Montreal  to get great value from the internet. More than ever, the internet is a great new opportunity to directly and precisely reach your target audiences and measure the results. No other medium can match its precision and flexibility. The combination of my personal marketing and business experience (see About Me)  PLUS the global power of the WSI system sets... (more...)